Marketing

Why is social media marketing important for hotels and vacation properties?

• High competition: The tourism industry is highly competitive. Without effective marketing, potential guests can easily miss the competition.
• Short booking windows: Guests often book at short notice. To reach them, a continuous presence in the right channels is necessary.
• Seasonality: Demand for accommodations fluctuates significantly depending on the season. Marketing helps attract guests even during off-peak months.
• Individual needs: Every guest has different expectations and seeks different experiences. Marketing makes it possible to address the right target audience.

What is your gain from marketing?

• Higher occupancy: Through targeted marketing measures, you can better utilize your rooms or vacation apartments and reduce vacancies.
• Higher prices: A good image and positive reviews allow them to charge higher prices.
• Direct bookings: Less dependence on online travel agencies means lower commissions and more control over the booking process.
• Long-term customer loyalty: Satisfied guests come back and recommend you to others.
• Positive perception: A strong brand image sets you apart from the competition and increases your attractiveness.